For ecommerce companies looking for the best way to set-up a retail space Apple is the ultimate example. But I’ve found another company that launched its first retail shop the same year as Apple, and exemplifies that ultimate experience for the customer as well. It’s Nespresso. Kym McNicholas
Kym compares Nestle's Nespresso brand with Apple. The theory, and one I agree with, is that both companies have the same approach when it comes to end-to-end control of the entire customer experience, with focus on brand, design, luxury and image.