Viticci:I wanted to save this last point for this part.
We look back at seven years of iPhone, right? And we saw how smart phones were different before the iPhone. And how in a single day Steve jobs went on stage and out if nothing —like you said Stephen— before there wasn’t this thing, and two hours later there was a thing that was completely different from anything else.
Stephen: yeah.
Viticci: Now, seven years later, I think history is kinda repeating itself. Because today we have all this, all this big talk about smart watches, right?
And it’s kinda going exactly in the same way, their name is smart watches. But they’re not really smart. They are kinda like watches, just like the first smart phones were kinda like phones. So you had a physical keyboard to dial numbers.
They were smart in theory, but you had all these terrible apps for calendar and email. And today on the smart watches you have all these baby apps — I think Jobs called them — to track your fitness programs to, I don’t know, to track your sleep cycle, and all kinds of other data that this thing wants to collect. And these things today depend on a phone to get a data connection, sometimes they don’t.
But they’re not really watches, and they’re not really smart when you think about it. So, I wonder, today we look back at this, you know, this idea of three devices. A phone, a music player and an internet communication device rolled up into one. And I think that, today, we can see with all these smart watches, we can see the watch part, and maybe we can see the music part. But what’s the modern internet communications part of these smart watches. And by this I mean, by comparison, the internet communicator was the most unexpected part of the iPhone. Like the one you didn’t understand its potential until years later, with the App Store, with developers.
Stephen: right.
Viticci: For smart watches, what’s the internet communication device part. What’s the idea of these smart watches?
And I wonder if maybe seven years from now, if Apple will ever come out with a smart watch that isn’t like anything that happened before with the Pebble, with the Nike Fuel and with, you know, the Galaxy Gear, I wonder if seven years from now, we’ll sit down again, the three of us, and talk about what smart watches used to be. And I’m kinda hoping for another revolution.
But I think that, looking back at this iPhone Keynote, it is really helpful in understanding how much history sometimes plays the funny trick of being the same and being different at the same time, every time.
Is that too deep?
Stephen: no.

In the latest episode of The Prompt they look back at the original iPhone Keynote.
Aside from some insightful feedback and interesting views on what Steve Jobs told that day, there’s this little gem by Viticci on smart watches.

The episode is long, but so so good.