MagicBands

But those tried-and-true efforts at optimization were just the appetizer. Earlier this week, there was a knock on my door and there on my doorstep sat a little bit of hand-delivered magic. I opened the package with the sweaty palms of anticipation because, to me, this package represented a billion-dollar investment by Disney in big data analytics.
John Forem

If there’s ever been a company that turned entertainment into a science and data, it has to be Disney.