Content as a Service

Two interesting articles showed up in my Twitter feed this week.

One’s by Bradley Chambers, describing a Content as a Service vision where we don’t own items, but pay to get the content we want, and are always guaranteed to own the best and latest version of that content.

If the CaaS model spreads to every industry (books, first run movies, etc), you won’t have to worry about missing out on new formats or features. Your monthly fee gives you access to that. – Bradley Chambers

It’s an interesting take on the whole subscription based digital world we’re gradually moving to. He reasons that, since it’s digital, instead of buying something that’s depricated in a few years time (who listens to cd’s these days..), you pay for the continuing enjoyment of the content, and when you access it you get the best version available at that time.

At the same time another article approached this idea in a larger fashion and transposed the concept on our entire generation.

In late 2012 the venture capitalist and digital analyst Mary Meeker was among the first to identify what she labelled “the asset-light generation”, who access documents, music, film and other media digitally, rather than in some material form. Meeker also alluded to the sharing economy – also known as the “pay-as-you-live” market – as evidence that consumers are increasingly preoccupied with “access” rather than “ownership”. – Telegraph

Since our digital devices are jack-of-all-trades, where a cellphone is just as easy a camera, book, game console and music player, we need less hardware to enjoy our entertainment.
And since we are always connected to the internet, there’s no need taking dozens of books with you on holiday. They’re all available on a moment’s notice.

A while back I wrote about The Empty Bookshelf, my idea of having an empty house, where a device contained all your belongings.

An empty bookshelve filled with a house worth of content.

Content as a Service goes hand in hand with this concept.