It is irrational and it is crazy, but I am indeed that “guy” who lately has been fighting for the mayorship with that “girl” for the mayorship of that “coffee shop.” It is one of the primary reasons why I keep Foursquare app on the first screen of my iPhone. - Om Malik
Foursquare changed how Mayorships work. Instead of competing with everyone who visits a friend, you now only compete with your Foursquare friends.
Weird. There's only two people who care about mayorships: you, and the person who just stole your mayorship. My friends couldn't care less who attends what.