"In the long arc of time you're only relevant as a merchant if your customers love you," Cook says. Great summation of Apple's past decade of success, really. - Source
"If you design something where the key is under the mat, the bad guy can get that too." - Source
Tim Cook: iPod Classic was discontinued because they couldn't get the parts. And not worth designing a whole new one. - Source
Seems like a good interview. Cook's really focussing on honesty, transparancy and customer rights here, and it's a good thing.
I do wonder why they keep dancing around tv this much. Either they have a great idea and something blocks them from bringing it to fruition, or they're bluffing.